This summer I graduated with a Masters in Strategic Communication. Have I mentioned that before? It was hard work. As it should be. Three years of pretty intensive study that – at times – took over my life. I did it part-time, while working in a demanding full-time job, which meant that sometimes my entire […]

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Let’s take a strategic approach to this and develop a strategy. It will make things formal and important. We need people in suits to create a strategy and we’ll have to set aside a budget. And time: a few months maybe. Definitely some meetings. With a flipchart. And when we’ve got a draft strategy we’ll […]

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Obfuscation is a good word isn’t it? It means exactly what it sounds like: unintelligible, unclear and hard to understand. And it’s not a word I use very often because I prefer to keep things simple. But I see a lot of documents that are riddled with long words or long sentences and even for […]

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Do you ever feel bulled by signs or messages or instructions? I’m sure you know the things I mean – when you go into an office building or to the doctors or somewhere and it’s full of notices telling you what not to do. No eating. No parking. No touching. No talking on the phone. […]

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